Indicators of competitiveness in tourism: Case of Serbia, Montenegro and FYR Macedonia

Abstract

The competitiveness of tourist destinations is a phenomenon of 21st century. Comparative advantage of destinations on the market is determined by factors of production i.e. natural (inherited) and created (infrastructure). In the paper is carried out a comparative analysis of the countries of the former Yugoslavia, the candidates of the European Union, Serbia, Montenegro and FYR Macedonia. For monitoring the competitiveness it was used a model that has been developed by The World Economic Forum for the purpose of Travel & Tourism Competitiveness Index (TTCI). The model covers 14 key indicators based on data from numerous national and international institutions such as World Tourism Organization (UNWTO), World & Travel Tourism Council (WTTC), The International Air Transport Association (IATA), United Nations Educational, Scientific and Cultural Organization (UNESCO), International Union for Conservation of Nature (IUCN) and United Nations Conference on Trade and Development.