The Soundscape of Change: The Reculturalization of Savamala

Abstract

In this article I analyze the reculturalization strategies implemented in Savamala, an urban quarter in central Belgrade. Recent years have witnessed many efforts to rebrand Belgrade as a safe, modern, cosmopolitan and tourist-friendly city. These initiatives transform the soundscape of Belgrade; sometimes the changes are byproducts of other developments, but sometimes, as I demonstrate using the example of Savamala, the changes in soundscape are done deliberately and with a clear purpose.

V članku analiziram strategije rekulturiziranja, ki so bile uvedene v Savamali, mestni četrti sredi Beograda. V minulih letih smo bili priča več poskusom, da bi Beograd nanovo označili kot varno, sodobno, kozmopolitsko in turistom prijazno mesto. Takšne pobude preoblikujejo zvočno krajino Beograda; včasih so spremembe stranski produkt drugih okoliščin, toda sem ter tja, kot pokažem na primeru Savamale, je zvočna krajina spremenjena namerno in z jasnim ciljem.