TY  - JOUR
AU  - Terzić, Aleksandra
AU  - Demirović, Dunja
AU  - Petrevska, Biljana
AU  - Limbert, Wolfgang
PY  - 2020
UR  - https://dais.sanu.ac.rs/123456789/14647
AB  - The purpose of this study was to examine if human values sets indicating basic motivational aspects, shared by active sport participants, could be used for the creation of a specific market segmentation model. While the exploration of motivation scales and sport tourist typologies was vast, although limited to small samples, this research constructed a model that tested its applicability and validity on the large general samples. By using data collections from the European Social Survey, the model allowed comparability between surveyed countries by cross-checking multiple psychosocial and demographic factors. The findings identified four main factors that determine active sport tourist values, while at the same time, multiple-discriminant analysis indicated the existence of three active sport clusters, indicating preferences of different sport tourist segments. Furthermore, the study analyzed potential demand markets according to the geographical distribution of active sport segments. The study confirmed that basic human values play an important role in explaining motivation aspects in sport- and tourism-related choices. Overall, the findings may assist marketers in monitoring changes in preferences of sport participants and focus on specific marketing strategies for different segments.
PB  - Sage
T2  - Journal of Hospitality and Tourism Research
T1  - Active sport tourism in Europe: applying market segmentation model based on human values
SP  - 1214
EP  - 1236
VL  - 45
IS  - 7
DO  - 10.1177/1096348020926546
UR  - https://hdl.handle.net/21.15107/rcub_dais_14647
ER  - 

@article{
author = "Terzić, Aleksandra and Demirović, Dunja and Petrevska, Biljana and Limbert, Wolfgang",
year = "2020",
abstract = "The purpose of this study was to examine if human values sets indicating basic motivational aspects, shared by active sport participants, could be used for the creation of a specific market segmentation model. While the exploration of motivation scales and sport tourist typologies was vast, although limited to small samples, this research constructed a model that tested its applicability and validity on the large general samples. By using data collections from the European Social Survey, the model allowed comparability between surveyed countries by cross-checking multiple psychosocial and demographic factors. The findings identified four main factors that determine active sport tourist values, while at the same time, multiple-discriminant analysis indicated the existence of three active sport clusters, indicating preferences of different sport tourist segments. Furthermore, the study analyzed potential demand markets according to the geographical distribution of active sport segments. The study confirmed that basic human values play an important role in explaining motivation aspects in sport- and tourism-related choices. Overall, the findings may assist marketers in monitoring changes in preferences of sport participants and focus on specific marketing strategies for different segments.",
publisher = "Sage",
journal = "Journal of Hospitality and Tourism Research",
title = "Active sport tourism in Europe: applying market segmentation model based on human values",
pages = "1214-1236",
volume = "45",
number = "7",
doi = "10.1177/1096348020926546",
url = "https://hdl.handle.net/21.15107/rcub_dais_14647"
}

Terzić, A., Demirović, D., Petrevska, B.,& Limbert, W.. (2020). Active sport tourism in Europe: applying market segmentation model based on human values. in Journal of Hospitality and Tourism Research
Sage., 45(7), 1214-1236.
https://doi.org/10.1177/1096348020926546
https://hdl.handle.net/21.15107/rcub_dais_14647

Terzić A, Demirović D, Petrevska B, Limbert W. Active sport tourism in Europe: applying market segmentation model based on human values. in Journal of Hospitality and Tourism Research. 2020;45(7):1214-1236.
doi:10.1177/1096348020926546
https://hdl.handle.net/21.15107/rcub_dais_14647 .

Terzić, Aleksandra, Demirović, Dunja, Petrevska, Biljana, Limbert, Wolfgang, "Active sport tourism in Europe: applying market segmentation model based on human values" in Journal of Hospitality and Tourism Research, 45, no. 7 (2020):1214-1236,
https://doi.org/10.1177/1096348020926546 .,
https://hdl.handle.net/21.15107/rcub_dais_14647 .