Active sport tourism in Europe: applying market segmentation model based on human values
Само за регистроване кориснике
2020
Чланак у часопису (Објављена верзија)
Метаподаци
Приказ свих података о документуАпстракт
The purpose of this study was to examine if human values sets indicating basic motivational aspects, shared by active sport participants, could be used for the creation of a specific market segmentation model. While the exploration of motivation scales and sport tourist typologies was vast, although limited to small samples, this research constructed a model that tested its applicability and validity on the large general samples. By using data collections from the European Social Survey, the model allowed comparability between surveyed countries by cross-checking multiple psychosocial and demographic factors. The findings identified four main factors that determine active sport tourist values, while at the same time, multiple-discriminant analysis indicated the existence of three active sport clusters, indicating preferences of different sport tourist segments. Furthermore, the study analyzed potential demand markets according to the geographical distribution of active sport segments. ...The study confirmed that basic human values play an important role in explaining motivation aspects in sport- and tourism-related choices. Overall, the findings may assist marketers in monitoring changes in preferences of sport participants and focus on specific marketing strategies for different segments.
Кључне речи:
sport motivation / values / sport tourist profiles / market segmentsИзвор:
Journal of Hospitality and Tourism Research, 2020, 45, 7, 1214-1236Издавач:
- Sage
Финансирање / пројекти:
- Географија Србије (RS-MESTD-Integrated and Interdisciplinary Research (IIR or III)-47007)
DOI: 10.1177/1096348020926546
ISSN: 1096-3480
WoS: 000539646600001
Scopus: 2-s2.0-85088984626
Институција/група
Географски институт „Јован Цвијић“ САНУ / Geographical Institute Jovan Cvijić SASATY - JOUR AU - Terzić, Aleksandra AU - Demirović, Dunja AU - Petrevska, Biljana AU - Limbert, Wolfgang PY - 2020 UR - https://dais.sanu.ac.rs/123456789/14647 AB - The purpose of this study was to examine if human values sets indicating basic motivational aspects, shared by active sport participants, could be used for the creation of a specific market segmentation model. While the exploration of motivation scales and sport tourist typologies was vast, although limited to small samples, this research constructed a model that tested its applicability and validity on the large general samples. By using data collections from the European Social Survey, the model allowed comparability between surveyed countries by cross-checking multiple psychosocial and demographic factors. The findings identified four main factors that determine active sport tourist values, while at the same time, multiple-discriminant analysis indicated the existence of three active sport clusters, indicating preferences of different sport tourist segments. Furthermore, the study analyzed potential demand markets according to the geographical distribution of active sport segments. The study confirmed that basic human values play an important role in explaining motivation aspects in sport- and tourism-related choices. Overall, the findings may assist marketers in monitoring changes in preferences of sport participants and focus on specific marketing strategies for different segments. PB - Sage T2 - Journal of Hospitality and Tourism Research T1 - Active sport tourism in Europe: applying market segmentation model based on human values SP - 1214 EP - 1236 VL - 45 IS - 7 DO - 10.1177/1096348020926546 UR - https://hdl.handle.net/21.15107/rcub_dais_14647 ER -
@article{ author = "Terzić, Aleksandra and Demirović, Dunja and Petrevska, Biljana and Limbert, Wolfgang", year = "2020", abstract = "The purpose of this study was to examine if human values sets indicating basic motivational aspects, shared by active sport participants, could be used for the creation of a specific market segmentation model. While the exploration of motivation scales and sport tourist typologies was vast, although limited to small samples, this research constructed a model that tested its applicability and validity on the large general samples. By using data collections from the European Social Survey, the model allowed comparability between surveyed countries by cross-checking multiple psychosocial and demographic factors. The findings identified four main factors that determine active sport tourist values, while at the same time, multiple-discriminant analysis indicated the existence of three active sport clusters, indicating preferences of different sport tourist segments. Furthermore, the study analyzed potential demand markets according to the geographical distribution of active sport segments. The study confirmed that basic human values play an important role in explaining motivation aspects in sport- and tourism-related choices. Overall, the findings may assist marketers in monitoring changes in preferences of sport participants and focus on specific marketing strategies for different segments.", publisher = "Sage", journal = "Journal of Hospitality and Tourism Research", title = "Active sport tourism in Europe: applying market segmentation model based on human values", pages = "1214-1236", volume = "45", number = "7", doi = "10.1177/1096348020926546", url = "https://hdl.handle.net/21.15107/rcub_dais_14647" }
Terzić, A., Demirović, D., Petrevska, B.,& Limbert, W.. (2020). Active sport tourism in Europe: applying market segmentation model based on human values. in Journal of Hospitality and Tourism Research Sage., 45(7), 1214-1236. https://doi.org/10.1177/1096348020926546 https://hdl.handle.net/21.15107/rcub_dais_14647
Terzić A, Demirović D, Petrevska B, Limbert W. Active sport tourism in Europe: applying market segmentation model based on human values. in Journal of Hospitality and Tourism Research. 2020;45(7):1214-1236. doi:10.1177/1096348020926546 https://hdl.handle.net/21.15107/rcub_dais_14647 .
Terzić, Aleksandra, Demirović, Dunja, Petrevska, Biljana, Limbert, Wolfgang, "Active sport tourism in Europe: applying market segmentation model based on human values" in Journal of Hospitality and Tourism Research, 45, no. 7 (2020):1214-1236, https://doi.org/10.1177/1096348020926546 ., https://hdl.handle.net/21.15107/rcub_dais_14647 .