The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations
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Gastronomy tourism can be regarded as a travel to a destination for cultural purposes with experiences of unique and traditional foods at the destination. Based on this, the main hypothesis is set. It follows that traditional food is one of the main reasons for loyalty of tourists. The paper is based on empirical research carried out amongst 328 foreign tourists from eight countries who visited six traditional farm houses (Salaši) in rural destination of Vojvodina (Serbia) in August 2015. The purpose of the study is to investigate the role and importance of traditional food in tourist satisfaction and the extent to which traditional food affects positive attitude and loyalty of the tourists about the rural destination. Analysis of the findings revealed that the traditional food is the attribute that most affected the overall rural tourism experience in Vojvodina (Serbia). It is concluded in the paper that traditional food is important contributor to tourist satisfaction and that satisf...ied tourists are always pleased to return to a destination.
Keywords:
rural tourism / gastronomy tourism / traditional farm houses (Salaši) / loyaltySource:
Teme, 2017, XLI, 2, 475-487Publisher:
- Niš : University of Niš
Funding / projects:
- Geography of Serbia (RS-MESTD-Integrated and Interdisciplinary Research (IIR or III)-47007)
URI
http://teme2.junis.ni.ac.rs/index.php/TEME/article/view/369https://dais.sanu.ac.rs/123456789/1086
Institution/Community
Географски институт „Јован Цвијић“ САНУ / Geographical Institute Jovan Cvijić SASATY - JOUR AU - Vujko, Aleksandra AU - Petrović, Marko D. AU - Dragosavac, Miloš AU - Ćurčić, Nevena AU - Gajić, Tamara PY - 2017 UR - http://teme2.junis.ni.ac.rs/index.php/TEME/article/view/369 UR - https://dais.sanu.ac.rs/123456789/1086 AB - Gastronomy tourism can be regarded as a travel to a destination for cultural purposes with experiences of unique and traditional foods at the destination. Based on this, the main hypothesis is set. It follows that traditional food is one of the main reasons for loyalty of tourists. The paper is based on empirical research carried out amongst 328 foreign tourists from eight countries who visited six traditional farm houses (Salaši) in rural destination of Vojvodina (Serbia) in August 2015. The purpose of the study is to investigate the role and importance of traditional food in tourist satisfaction and the extent to which traditional food affects positive attitude and loyalty of the tourists about the rural destination. Analysis of the findings revealed that the traditional food is the attribute that most affected the overall rural tourism experience in Vojvodina (Serbia). It is concluded in the paper that traditional food is important contributor to tourist satisfaction and that satisfied tourists are always pleased to return to a destination. PB - Niš : University of Niš T2 - Teme T1 - The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations SP - 475 EP - 487 VL - XLI IS - 2 DO - 10.22190/TEME1702475V UR - https://hdl.handle.net/21.15107/rcub_dais_1086 ER -
@article{ author = "Vujko, Aleksandra and Petrović, Marko D. and Dragosavac, Miloš and Ćurčić, Nevena and Gajić, Tamara", year = "2017", abstract = "Gastronomy tourism can be regarded as a travel to a destination for cultural purposes with experiences of unique and traditional foods at the destination. Based on this, the main hypothesis is set. It follows that traditional food is one of the main reasons for loyalty of tourists. The paper is based on empirical research carried out amongst 328 foreign tourists from eight countries who visited six traditional farm houses (Salaši) in rural destination of Vojvodina (Serbia) in August 2015. The purpose of the study is to investigate the role and importance of traditional food in tourist satisfaction and the extent to which traditional food affects positive attitude and loyalty of the tourists about the rural destination. Analysis of the findings revealed that the traditional food is the attribute that most affected the overall rural tourism experience in Vojvodina (Serbia). It is concluded in the paper that traditional food is important contributor to tourist satisfaction and that satisfied tourists are always pleased to return to a destination.", publisher = "Niš : University of Niš", journal = "Teme", title = "The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations", pages = "475-487", volume = "XLI", number = "2", doi = "10.22190/TEME1702475V", url = "https://hdl.handle.net/21.15107/rcub_dais_1086" }
Vujko, A., Petrović, M. D., Dragosavac, M., Ćurčić, N.,& Gajić, T.. (2017). The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations. in Teme Niš : University of Niš., XLI(2), 475-487. https://doi.org/10.22190/TEME1702475V https://hdl.handle.net/21.15107/rcub_dais_1086
Vujko A, Petrović MD, Dragosavac M, Ćurčić N, Gajić T. The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations. in Teme. 2017;XLI(2):475-487. doi:10.22190/TEME1702475V https://hdl.handle.net/21.15107/rcub_dais_1086 .
Vujko, Aleksandra, Petrović, Marko D., Dragosavac, Miloš, Ćurčić, Nevena, Gajić, Tamara, "The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations" in Teme, XLI, no. 2 (2017):475-487, https://doi.org/10.22190/TEME1702475V ., https://hdl.handle.net/21.15107/rcub_dais_1086 .