NPD in small manufacturing enterprises in Serbia
Abstract
New product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhibitions. The marketing activities associated with new product introduction were quite limited. These findings were compared with new product development practices in neighboring countries. Based on our findings we propose two measures to improve new product development in small manufacturing enterprises in Serbia: establish a closer cooperation with external knowledge centers (universities, research institutes, innovation centers) and set up innovation networks with complementary partners by active...ly using the open innovation concept.
Keywords:
idea sources / micro and small enterprises / new product development / open innovationSource:
Tehnički vjesnik, 2015, 24, 1, 327-332Funding / projects:
- Micro- Nanosystems and Sensors for Electric Power and Process Industry and Environmental Protection (RS-32008)
Note:
- This is the peer reviewed version of the following article: Vorkapić, Miloš, Filip Radovanović, Dragan Ćoćkalo, and Dejan Đorđević. 2017. “NPD u malim proizvodnim poduzećima u Srbiji.” Tehnički vjesnik 24 (1): 327-332. http://dx.doi.org/10.17559/TV-20150807185156
DOI: 10.17559/TV-20150807185156
ISSN: 1330-3651
WoS: 000394519500040
Scopus: 2-s2.0-85012112342
Institution/Community
Институт техничких наука САНУ / Institute of Technical Sciences of SASATY - JOUR AU - Vorkapić, Miloš AU - Radovanović, Filip AU - Ćoćkalo, Dragan AU - Đorđević, D. PY - 2015 UR - https://dais.sanu.ac.rs/123456789/811 AB - New product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhibitions. The marketing activities associated with new product introduction were quite limited. These findings were compared with new product development practices in neighboring countries. Based on our findings we propose two measures to improve new product development in small manufacturing enterprises in Serbia: establish a closer cooperation with external knowledge centers (universities, research institutes, innovation centers) and set up innovation networks with complementary partners by actively using the open innovation concept. T2 - Tehnički vjesnik T1 - NPD in small manufacturing enterprises in Serbia SP - 327 EP - 332 VL - 24 IS - 1 DO - 10.17559/TV-20150807185156 UR - https://hdl.handle.net/21.15107/rcub_dais_811 ER -
@article{ author = "Vorkapić, Miloš and Radovanović, Filip and Ćoćkalo, Dragan and Đorđević, D.", year = "2015", abstract = "New product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhibitions. The marketing activities associated with new product introduction were quite limited. These findings were compared with new product development practices in neighboring countries. Based on our findings we propose two measures to improve new product development in small manufacturing enterprises in Serbia: establish a closer cooperation with external knowledge centers (universities, research institutes, innovation centers) and set up innovation networks with complementary partners by actively using the open innovation concept.", journal = "Tehnički vjesnik", title = "NPD in small manufacturing enterprises in Serbia", pages = "327-332", volume = "24", number = "1", doi = "10.17559/TV-20150807185156", url = "https://hdl.handle.net/21.15107/rcub_dais_811" }
Vorkapić, M., Radovanović, F., Ćoćkalo, D.,& Đorđević, D.. (2015). NPD in small manufacturing enterprises in Serbia. in Tehnički vjesnik, 24(1), 327-332. https://doi.org/10.17559/TV-20150807185156 https://hdl.handle.net/21.15107/rcub_dais_811
Vorkapić M, Radovanović F, Ćoćkalo D, Đorđević D. NPD in small manufacturing enterprises in Serbia. in Tehnički vjesnik. 2015;24(1):327-332. doi:10.17559/TV-20150807185156 https://hdl.handle.net/21.15107/rcub_dais_811 .
Vorkapić, Miloš, Radovanović, Filip, Ćoćkalo, Dragan, Đorđević, D., "NPD in small manufacturing enterprises in Serbia" in Tehnički vjesnik, 24, no. 1 (2015):327-332, https://doi.org/10.17559/TV-20150807185156 ., https://hdl.handle.net/21.15107/rcub_dais_811 .