New product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhibitions. The marketing activities associated with new product introduction were quite limited. These findings were compared with new product development practices in neighboring countries. Based on our findings we propose two measures to improve new product development in small manufacturing enterprises in Serbia: establish a closer cooperation with external knowledge centers (universities, research institutes, innovation centers) and set up innovation networks with complementary partners by active...ly using the open innovation concept.
Keywords:
idea sources / micro and small enterprises / new product development / open innovation
This is the peer reviewed version of the following article: Vorkapić, Miloš, Filip Radovanović, Dragan Ćoćkalo, and Dejan Đorđević. 2017. “NPD u malim proizvodnim poduzećima u Srbiji.” Tehnički vjesnik 24 (1): 327-332. http://dx.doi.org/10.17559/TV-20150807185156
TY - JOUR
AU - Vorkapić, Miloš
AU - Radovanović, Filip
AU - Ćoćkalo, Dragan
AU - Đorđević, D.
PY - 2015
UR - https://dais.sanu.ac.rs/123456789/811
AB - New product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhibitions. The marketing activities associated with new product introduction were quite limited. These findings were compared with new product development practices in neighboring countries. Based on our findings we propose two measures to improve new product development in small manufacturing enterprises in Serbia: establish a closer cooperation with external knowledge centers (universities, research institutes, innovation centers) and set up innovation networks with complementary partners by actively using the open innovation concept.
T2 - Tehnički vjesnik
T1 - NPD in small manufacturing enterprises in Serbia
SP - 327
EP - 332
VL - 24
IS - 1
DO - 10.17559/TV-20150807185156
UR - https://hdl.handle.net/21.15107/rcub_dais_811
ER -
@article{
author = "Vorkapić, Miloš and Radovanović, Filip and Ćoćkalo, Dragan and Đorđević, D.",
year = "2015",
abstract = "New product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhibitions. The marketing activities associated with new product introduction were quite limited. These findings were compared with new product development practices in neighboring countries. Based on our findings we propose two measures to improve new product development in small manufacturing enterprises in Serbia: establish a closer cooperation with external knowledge centers (universities, research institutes, innovation centers) and set up innovation networks with complementary partners by actively using the open innovation concept.",
journal = "Tehnički vjesnik",
title = "NPD in small manufacturing enterprises in Serbia",
pages = "327-332",
volume = "24",
number = "1",
doi = "10.17559/TV-20150807185156",
url = "https://hdl.handle.net/21.15107/rcub_dais_811"
}
Vorkapić, M., Radovanović, F., Ćoćkalo, D.,& Đorđević, D.. (2015). NPD in small manufacturing enterprises in Serbia. in Tehnički vjesnik, 24(1), 327-332.
https://doi.org/10.17559/TV-20150807185156
https://hdl.handle.net/21.15107/rcub_dais_811
Vorkapić M, Radovanović F, Ćoćkalo D, Đorđević D. NPD in small manufacturing enterprises in Serbia. in Tehnički vjesnik. 2015;24(1):327-332.
doi:10.17559/TV-20150807185156
https://hdl.handle.net/21.15107/rcub_dais_811 .
Vorkapić, Miloš, Radovanović, Filip, Ćoćkalo, Dragan, Đorđević, D., "NPD in small manufacturing enterprises in Serbia" in Tehnički vjesnik, 24, no. 1 (2015):327-332,
https://doi.org/10.17559/TV-20150807185156 .,
https://hdl.handle.net/21.15107/rcub_dais_811 .
