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Serbs as Threat the Extreme Negative Portrayal of the Serb 'Minority' in Albanian-language Newspapers in Kosovo

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2011
4439.pdf (250.7Kb)
Authors
Zdravković-Zonta, Helena
Article (Published version)
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Abstract
Through perpetuating negative stereotypes and rigid dichotomous identities, the media play a significant part in sustaining conflict dynamics in Kosovo. Examining their discourse in terms of ideological production and representations is crucial in order to understand the power relations between the majority and the minority, the identity politics involved in sustaining them, and the intractability of the conflict. In an effort to provide a deeper understanding of the intractable conflict in Kosovo, and the role of the media in protracting it, this study uses critical discourse analysis to examine articles related to issues affecting the Serb community, published in Albanian language print media. The master narrative that comes out of the analysis is that of 'threat' - the threat that Kosovo Albanians continue to face from Serbs and Serbia; a threat that is portrayed as historical and constant. The discourse further strengthens the conflict dynamics of opposition, polarization and even ...hatred. This master narrative implies that Serbs are enemies, to be feared, contested, fought against; conflict is thus the normal state of affairs. The study also looks at the implications of media discourse for reconciliation efforts and the prospects of the Serb minority in Kosovo society, arguing that when the Other is presented as dangerous and threatening, fear of the Other and a desire to eliminate the threat, physically and symbolically, become perceived as a 'natural' response, and thus constitute a significant conflict-sustaining dynamic.

Keywords:
Serbs / Serbia / Kosovo / Albanian media / critical discourse analysis / power relations / discrimination / master narrative / intractable conflict
Source:
Balcanica, 2011, XLII, 165-215
Publisher:
  • Belgrade : Institute for Balkan Studies, Serbian Academy of Sciences and Arts

DOI: 10.2298/BALC1142165Z

ISSN: 0350-7653

[ Google Scholar ]
URI
http://dais.sanu.ac.rs/123456789/4328
Collections
  • Balcanica
Institution
Балканолошки институт САНУ / Institute for Balkan Studies SASA
TY  - JOUR
AU  - Zdravković-Zonta, Helena
PY  - 2011
UR  - http://dais.sanu.ac.rs/123456789/4328
AB  - Through perpetuating negative stereotypes and rigid dichotomous identities, the media play a significant part in sustaining conflict dynamics in Kosovo. Examining their discourse in terms of ideological production and representations is crucial in order to understand the power relations between the majority and the minority, the identity politics involved in sustaining them, and the intractability of the conflict. In an effort to provide a deeper understanding of the intractable conflict in Kosovo, and the role of the media in protracting it, this study uses critical discourse analysis to examine articles related to issues affecting the Serb community, published in Albanian language print media. The master narrative that comes out of the analysis is that of 'threat' - the threat that Kosovo Albanians continue to face from Serbs and Serbia; a threat that is portrayed as historical and constant. The discourse further strengthens the conflict dynamics of opposition, polarization and even hatred. This master narrative implies that Serbs are enemies, to be feared, contested, fought against; conflict is thus the normal state of affairs. The study also looks at the implications of media discourse for reconciliation efforts and the prospects of the Serb minority in Kosovo society, arguing that when the Other is presented as dangerous and threatening, fear of the Other and a desire to eliminate the threat, physically and symbolically, become perceived as a 'natural' response, and thus constitute a significant conflict-sustaining dynamic.
PB  - Belgrade : Institute for Balkan Studies, Serbian Academy of Sciences and Arts
T2  - Balcanica
T1  - Serbs as Threat the Extreme Negative Portrayal of the Serb 'Minority' in Albanian-language Newspapers in Kosovo
SP  - 165
EP  - 215
IS  - XLII
DO  - 10.2298/BALC1142165Z
ER  - 
@article{
author = "Zdravković-Zonta, Helena",
year = "2011",
url = "http://dais.sanu.ac.rs/123456789/4328",
abstract = "Through perpetuating negative stereotypes and rigid dichotomous identities, the media play a significant part in sustaining conflict dynamics in Kosovo. Examining their discourse in terms of ideological production and representations is crucial in order to understand the power relations between the majority and the minority, the identity politics involved in sustaining them, and the intractability of the conflict. In an effort to provide a deeper understanding of the intractable conflict in Kosovo, and the role of the media in protracting it, this study uses critical discourse analysis to examine articles related to issues affecting the Serb community, published in Albanian language print media. The master narrative that comes out of the analysis is that of 'threat' - the threat that Kosovo Albanians continue to face from Serbs and Serbia; a threat that is portrayed as historical and constant. The discourse further strengthens the conflict dynamics of opposition, polarization and even hatred. This master narrative implies that Serbs are enemies, to be feared, contested, fought against; conflict is thus the normal state of affairs. The study also looks at the implications of media discourse for reconciliation efforts and the prospects of the Serb minority in Kosovo society, arguing that when the Other is presented as dangerous and threatening, fear of the Other and a desire to eliminate the threat, physically and symbolically, become perceived as a 'natural' response, and thus constitute a significant conflict-sustaining dynamic.",
publisher = "Belgrade : Institute for Balkan Studies, Serbian Academy of Sciences and Arts",
journal = "Balcanica",
title = "Serbs as Threat the Extreme Negative Portrayal of the Serb 'Minority' in Albanian-language Newspapers in Kosovo",
pages = "165-215",
number = "XLII",
doi = "10.2298/BALC1142165Z"
}
Zdravković-Zonta H. Serbs as Threat the Extreme Negative Portrayal of the Serb 'Minority' in Albanian-language Newspapers in Kosovo. Balcanica. 2011;(XLII):165-215
,& Zdravković-Zonta, H. (2011). Serbs as Threat the Extreme Negative Portrayal of the Serb 'Minority' in Albanian-language Newspapers in Kosovo.
BalcanicaBelgrade : Institute for Balkan Studies, Serbian Academy of Sciences and Arts., null(XLII), 165-215. 
https://doi.org/10.2298/BALC1142165Z
Zdravković-Zonta Helena, "Serbs as Threat the Extreme Negative Portrayal of the Serb 'Minority' in Albanian-language Newspapers in Kosovo" null, no. XLII (2011):165-215,
https://doi.org/10.2298/BALC1142165Z .

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