Tourism Policy in Montenegro - Current Situation and Future Challenges
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Located on the coast of the Adriatic Sea, Montenegro has been an important receptive market for decades. In accordance with strategic documents, tourism has been identified as а leading economic activity in Montenegro. Although it has а diversified tourist offer, the emphasis has been put on coastal tourism. Adapting to changes in the market, the offer has been transformed from mass, social vacations towards individual products intended to premium customers. Therefore, the aim of this paper is to evaluate the effects of the current tourism policy defined Ьу Montenegro tourism development strategy to 2020. The analysis includes the key indicatшs of the tourism industry. The results have shown that seasonality is the major obstacle for the balanced tourism development. Hence, all eff orts should Ье directed towards creating products that exceed classic "sun, sand, and sea" tourism model.
Keywords:
Montenegro / Adriatic coast / tourism policy / destinations / achievements / challeпgesSource:
Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018", 2018, 481-489Publisher:
- Belgrade : College of Hotel Management
Funding / projects:
- Geography of Serbia (RS-47007)
Institution/Community
Географски институт „Јован Цвијић“ САНУ / Geographical Institute Jovan Cvijić SASATY - CONF AU - Micić, Jasna AU - Denda, Stefan AU - Petrović, Marko D. PY - 2018 UR - https://dais.sanu.ac.rs/123456789/4113 AB - Located on the coast of the Adriatic Sea, Montenegro has been an important receptive market for decades. In accordance with strategic documents, tourism has been identified as а leading economic activity in Montenegro. Although it has а diversified tourist offer, the emphasis has been put on coastal tourism. Adapting to changes in the market, the offer has been transformed from mass, social vacations towards individual products intended to premium customers. Therefore, the aim of this paper is to evaluate the effects of the current tourism policy defined Ьу Montenegro tourism development strategy to 2020. The analysis includes the key indicatшs of the tourism industry. The results have shown that seasonality is the major obstacle for the balanced tourism development. Hence, all eff orts should Ье directed towards creating products that exceed classic "sun, sand, and sea" tourism model. PB - Belgrade : College of Hotel Management C3 - Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018" T1 - Tourism Policy in Montenegro - Current Situation and Future Challenges SP - 481 EP - 489 UR - https://hdl.handle.net/21.15107/rcub_dais_4113 ER -
@conference{ author = "Micić, Jasna and Denda, Stefan and Petrović, Marko D.", year = "2018", abstract = "Located on the coast of the Adriatic Sea, Montenegro has been an important receptive market for decades. In accordance with strategic documents, tourism has been identified as а leading economic activity in Montenegro. Although it has а diversified tourist offer, the emphasis has been put on coastal tourism. Adapting to changes in the market, the offer has been transformed from mass, social vacations towards individual products intended to premium customers. Therefore, the aim of this paper is to evaluate the effects of the current tourism policy defined Ьу Montenegro tourism development strategy to 2020. The analysis includes the key indicatшs of the tourism industry. The results have shown that seasonality is the major obstacle for the balanced tourism development. Hence, all eff orts should Ье directed towards creating products that exceed classic "sun, sand, and sea" tourism model.", publisher = "Belgrade : College of Hotel Management", journal = "Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018"", title = "Tourism Policy in Montenegro - Current Situation and Future Challenges", pages = "481-489", url = "https://hdl.handle.net/21.15107/rcub_dais_4113" }
Micić, J., Denda, S.,& Petrović, M. D.. (2018). Tourism Policy in Montenegro - Current Situation and Future Challenges. in Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018" Belgrade : College of Hotel Management., 481-489. https://hdl.handle.net/21.15107/rcub_dais_4113
Micić J, Denda S, Petrović MD. Tourism Policy in Montenegro - Current Situation and Future Challenges. in Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018". 2018;:481-489. https://hdl.handle.net/21.15107/rcub_dais_4113 .
Micić, Jasna, Denda, Stefan, Petrović, Marko D., "Tourism Policy in Montenegro - Current Situation and Future Challenges" in Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018" (2018):481-489, https://hdl.handle.net/21.15107/rcub_dais_4113 .