Located on the coast of the Adriatic Sea, Montenegro has been an important receptive market for decades. In accordance with strategic documents, tourism has been identified as а leading economic activity in Montenegro. Although it has а diversified tourist offer, the emphasis has been put on coastal tourism. Adapting to changes in the market, the offer has been transformed from mass, social vacations towards individual products intended to premium customers. Therefore, the aim of this paper is to evaluate the effects of the current tourism policy defined Ьу Montenegro tourism development strategy to 2020. The analysis includes the key indicatшs of the tourism industry. The results have shown that seasonality is the major obstacle for the balanced tourism development. Hence, all eff orts should Ье directed towards creating products that exceed classic "sun, sand, and sea" tourism model.
Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018", 2018, 481-489
TY - CONF
AU - Micić, Jasna
AU - Denda, Stefan
AU - Petrović, Marko D.
PY - 2018
UR - https://dais.sanu.ac.rs/123456789/4113
AB - Located on the coast of the Adriatic Sea, Montenegro has been an important receptive market for decades. In accordance with strategic documents, tourism has been identified as а leading economic activity in Montenegro. Although it has а diversified tourist offer, the emphasis has been put on coastal tourism. Adapting to changes in the market, the offer has been transformed from mass, social vacations towards individual products intended to premium customers. Therefore, the aim of this paper is to evaluate the effects of the current tourism policy defined Ьу Montenegro tourism development strategy to 2020. The analysis includes the key indicatшs of the tourism industry. The results have shown that seasonality is the major obstacle for the balanced tourism development. Hence, all eff orts should Ье directed towards creating products that exceed classic "sun, sand, and sea" tourism model.
PB - Belgrade : College of Hotel Management
C3 - Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018"
T1 - Tourism Policy in Montenegro - Current Situation and Future Challenges
SP - 481
EP - 489
UR - https://hdl.handle.net/21.15107/rcub_dais_4113
ER -
@conference{
author = "Micić, Jasna and Denda, Stefan and Petrović, Marko D.",
year = "2018",
abstract = "Located on the coast of the Adriatic Sea, Montenegro has been an important receptive market for decades. In accordance with strategic documents, tourism has been identified as а leading economic activity in Montenegro. Although it has а diversified tourist offer, the emphasis has been put on coastal tourism. Adapting to changes in the market, the offer has been transformed from mass, social vacations towards individual products intended to premium customers. Therefore, the aim of this paper is to evaluate the effects of the current tourism policy defined Ьу Montenegro tourism development strategy to 2020. The analysis includes the key indicatшs of the tourism industry. The results have shown that seasonality is the major obstacle for the balanced tourism development. Hence, all eff orts should Ье directed towards creating products that exceed classic "sun, sand, and sea" tourism model.",
publisher = "Belgrade : College of Hotel Management",
journal = "Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018"",
title = "Tourism Policy in Montenegro - Current Situation and Future Challenges",
pages = "481-489",
url = "https://hdl.handle.net/21.15107/rcub_dais_4113"
}
Micić, J., Denda, S.,& Petrović, M. D.. (2018). Tourism Policy in Montenegro - Current Situation and Future Challenges. in Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018"
Belgrade : College of Hotel Management., 481-489.
https://hdl.handle.net/21.15107/rcub_dais_4113
Micić J, Denda S, Petrović MD. Tourism Policy in Montenegro - Current Situation and Future Challenges. in Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018". 2018;:481-489.
https://hdl.handle.net/21.15107/rcub_dais_4113 .
Micić, Jasna, Denda, Stefan, Petrović, Marko D., "Tourism Policy in Montenegro - Current Situation and Future Challenges" in Book of Proceedings of 7th International Congress "Hospitality as a Quality Factor of Tourist Destination Offer and Competitiveness - HOTELPLAN 2018" (2018):481-489,
https://hdl.handle.net/21.15107/rcub_dais_4113 .
,