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The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations

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2017
bitstream_3227.pdf (537.9Kb)
Authors
Vujko, Aleksandra
Petrović, Marko D.
Dragosavac, Miloš
Ćurčić, Nevena
Gajić, Tamara
Article (Published version)
Metadata
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Abstract
Gastronomy tourism can be regarded as a travel to a destination for cultural purposes with experiences of unique and traditional foods at the destination. Based on this, the main hypothesis is set. It follows that traditional food is one of the main reasons for loyalty of tourists. The paper is based on empirical research carried out amongst 328 foreign tourists from eight countries who visited six traditional farm houses (Salaši) in rural destination of Vojvodina (Serbia) in August 2015. The purpose of the study is to investigate the role and importance of traditional food in tourist satisfaction and the extent to which traditional food affects positive attitude and loyalty of the tourists about the rural destination. Analysis of the findings revealed that the traditional food is the attribute that most affected the overall rural tourism experience in Vojvodina (Serbia). It is concluded in the paper that traditional food is important contributor to tourist satisfaction and that satisf...ied tourists are always pleased to return to a destination.

Keywords:
rural tourism / gastronomy tourism / traditional farm houses (Salaši) / loyalty
Source:
Teme, 2017, XLI, 2, 475-487
Publisher:
  • Niš : University of Niš
Funding / projects:
  • Geography of Serbia (RS-47007)

DOI: 10.22190/TEME1702475V

ISSN: 0353-7919 (Print); 1820-7804 (Online)

[ Google Scholar ]
Handle
https://hdl.handle.net/21.15107/rcub_dais_1086
URI
http://teme2.junis.ni.ac.rs/index.php/TEME/article/view/369
https://dais.sanu.ac.rs/123456789/1086
Collections
  • ГИ САНУ - Радови истраживача / GI SASA - Researchers' publications
Institution/Community
Географски институт „Јован Цвијић“ САНУ / Geographical Institute Jovan Cvijić SASA
TY  - JOUR
AU  - Vujko, Aleksandra
AU  - Petrović, Marko D.
AU  - Dragosavac, Miloš
AU  - Ćurčić, Nevena
AU  - Gajić, Tamara
PY  - 2017
UR  - http://teme2.junis.ni.ac.rs/index.php/TEME/article/view/369
UR  - https://dais.sanu.ac.rs/123456789/1086
AB  - Gastronomy tourism can be regarded as a travel to a destination for cultural purposes with experiences of unique and traditional foods at the destination. Based on this, the main hypothesis is set. It follows that traditional food is one of the main reasons for loyalty of tourists. The paper is based on empirical research carried out amongst 328 foreign tourists from eight countries who visited six traditional farm houses (Salaši) in rural destination of Vojvodina (Serbia) in August 2015. The purpose of the study is to investigate the role and importance of traditional food in tourist satisfaction and the extent to which traditional food affects positive attitude and loyalty of the tourists about the rural destination. Analysis of the findings revealed that the traditional food is the attribute that most affected the overall rural tourism experience in Vojvodina (Serbia). It is concluded in the paper that traditional food is important contributor to tourist satisfaction and that satisfied tourists are always pleased to return to a destination.
PB  - Niš : University of Niš
T2  - Teme
T1  - The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations
SP  - 475
EP  - 487
VL  - XLI
IS  - 2
DO  - 10.22190/TEME1702475V
UR  - https://hdl.handle.net/21.15107/rcub_dais_1086
ER  - 
@article{
author = "Vujko, Aleksandra and Petrović, Marko D. and Dragosavac, Miloš and Ćurčić, Nevena and Gajić, Tamara",
year = "2017",
abstract = "Gastronomy tourism can be regarded as a travel to a destination for cultural purposes with experiences of unique and traditional foods at the destination. Based on this, the main hypothesis is set. It follows that traditional food is one of the main reasons for loyalty of tourists. The paper is based on empirical research carried out amongst 328 foreign tourists from eight countries who visited six traditional farm houses (Salaši) in rural destination of Vojvodina (Serbia) in August 2015. The purpose of the study is to investigate the role and importance of traditional food in tourist satisfaction and the extent to which traditional food affects positive attitude and loyalty of the tourists about the rural destination. Analysis of the findings revealed that the traditional food is the attribute that most affected the overall rural tourism experience in Vojvodina (Serbia). It is concluded in the paper that traditional food is important contributor to tourist satisfaction and that satisfied tourists are always pleased to return to a destination.",
publisher = "Niš : University of Niš",
journal = "Teme",
title = "The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations",
pages = "475-487",
volume = "XLI",
number = "2",
doi = "10.22190/TEME1702475V",
url = "https://hdl.handle.net/21.15107/rcub_dais_1086"
}
Vujko, A., Petrović, M. D., Dragosavac, M., Ćurčić, N.,& Gajić, T.. (2017). The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations. in Teme
Niš : University of Niš., XLI(2), 475-487.
https://doi.org/10.22190/TEME1702475V
https://hdl.handle.net/21.15107/rcub_dais_1086
Vujko A, Petrović MD, Dragosavac M, Ćurčić N, Gajić T. The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations. in Teme. 2017;XLI(2):475-487.
doi:10.22190/TEME1702475V
https://hdl.handle.net/21.15107/rcub_dais_1086 .
Vujko, Aleksandra, Petrović, Marko D., Dragosavac, Miloš, Ćurčić, Nevena, Gajić, Tamara, "The Linkage between Traditional Food and Loyalty of Tourists to the Rural Destinations" in Teme, XLI, no. 2 (2017):475-487,
https://doi.org/10.22190/TEME1702475V .,
https://hdl.handle.net/21.15107/rcub_dais_1086 .

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