@inbook{
author = "Konstantinović, Dragana and Terzić, Aleksandra",
year = "2021",
abstract = "Memorials as architectural objects condensed in their programs various functions directed to the building collective consciousness, memory, and ideology. Precisely the strong ideological background and fundamental associations to the previous federal-state caused Yugoslav memorial heritage to become especially vulnerable and marginalized in contemporary society. Even though nowadays society recognizes them as political symbols of the “problematic” socialist past, their true symbolism rests on firm historical foundations. The digital age has opened up a new approach to perceiving their values. Free of their initial contexts, these monuments started to lose their original functions and meanings. Their aesthetic or scenic quality prevails in
building new, media-based narratives, which results in emergence of radically different social relations to heritage itself. This paper presents the problems of the development of new, non-traditional functions of the Yugoslav monumental heritage, generated during their digital promotion, commercialization, and even fetishization and banalisation. Memorials and memorial complexes, created as representatives of freedom, human sacrifices, power, success, unity, eternity, became separated from their initial contexts, removing their original values
in the process of contemporary reutilization. This raises ethical issues regarding their “exploitation”, proper interpretation, promotion, and presentation in global digital contexts",
publisher = "Beograd : Fakultet dramskih umetnosti, Institut za pozorište, film, radio i televiziju, Beograd : Clio",
journal = "Digitalni horizonti kulture, umetnosti i medija",
booktitle = "Nove funkcije jugoslovenskog memorijalnog nasleđa u digitalnom okruženju",
pages = "301-321",
doi = "10.18485/fdu_dhkum.2021.ch15",
url = "https://hdl.handle.net/21.15107/rcub_dais_14175"
}