Петковић, Јелена

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  • Петковић, Јелена (2)
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Author's Bibliography

О једном типу ергонима у српском језику

Ђуровић, Сања; Петковић, Јелена

(Београд : Иститут за српски језик САНУ, 2012)

TY  - JOUR
AU  - Ђуровић, Сања
AU  - Петковић, Јелена
PY  - 2012
UR  - https://dais.sanu.ac.rs/123456789/7558
AB  - The study analyzed one type of ergonims in the Serbian language from the linguistic perspective – names of firms, corporations, and other business organizations. The analysis was conducted on the basis of a vast corpus of 5000 names of firms in the city of Belgrade, the capital of the Republic of Serbia. The names were analyzed with the aim to determine their structural (word-formation and syntactic) and lexical-semantic traits, but also the presence of Slavic and non-Slavic elements in the names, especially the hybrid forms (Slavic and non-Slavic). The received results were statistically analyzed to illustrate the frequency of occurance of the most eminent structural and semantic types. There was a special reflection on the social and economic factors that affect the choice of names. Also, special attention was drawn to the fact that in the era of the consumer society the choice of ergonims mostly depends on the names the consumers can identify with and on the positive emotions they evoke in them. The study reveals how the socio-political situation affects the choice of names and to what extent the newly pro-European orientation of Serbia affects the change in names to comply to the contemporary situation.
The research of the origins of the firms illuminated that the non-Slavic or hybrid form Slavic names dominate (the most frequent being the combinations of Slavic and Anglosaxon lexemes). The analysis of their structure revealed that the dominant are the multicomponent names. The semantics of the names insinuates professional orientation, geographical location, the advertisement message or an original name that is an attention grabber. The presence of special function of humor that affects the choice of names was additional contribution of the study.
AB  - У раду је са лингвистичког аспекта анализиран један тип ергонима (имена фирми, предузећа, удружења и других привредних субјеката) у српском језику. Анализа је проведена на основу репрезентативног корпуса, који чини око 3000 имена фирми у Београду која у свом саставу имају префиксоид. Имена су анализирана са циљем да се утврде њихове структурне (творбене и синтаксичке) и лексичко-семантичке одлике, али и присуство словенских и несловенских елемената у њима. Посебан значај дат је испитивању социјалних и економских чинилаца који утичу на избор имена фирме.
Истраживање порекла имена фирми показало је да у грађи преовлађују несловенске или хибридне словенско-несловенске творенице (најчешће комбинације представљају словенске и англосаксонске лексеме). Семантика назива упућује на делатност, географску локацију, рекламну поруку или оригинални назив који привлачи пажњу.
PB  - Београд : Иститут за српски језик САНУ
T2  - Наш језик
T1  - О једном типу ергонима у српском језику
T1  - Reflectionon one Type of Ergonims in the Serbian Language
SP  - 3
EP  - 14
VL  - 43
IS  - 1-2
UR  - https://hdl.handle.net/21.15107/rcub_dais_7558
ER  - 
@article{
author = "Ђуровић, Сања and Петковић, Јелена",
year = "2012",
abstract = "The study analyzed one type of ergonims in the Serbian language from the linguistic perspective – names of firms, corporations, and other business organizations. The analysis was conducted on the basis of a vast corpus of 5000 names of firms in the city of Belgrade, the capital of the Republic of Serbia. The names were analyzed with the aim to determine their structural (word-formation and syntactic) and lexical-semantic traits, but also the presence of Slavic and non-Slavic elements in the names, especially the hybrid forms (Slavic and non-Slavic). The received results were statistically analyzed to illustrate the frequency of occurance of the most eminent structural and semantic types. There was a special reflection on the social and economic factors that affect the choice of names. Also, special attention was drawn to the fact that in the era of the consumer society the choice of ergonims mostly depends on the names the consumers can identify with and on the positive emotions they evoke in them. The study reveals how the socio-political situation affects the choice of names and to what extent the newly pro-European orientation of Serbia affects the change in names to comply to the contemporary situation.
The research of the origins of the firms illuminated that the non-Slavic or hybrid form Slavic names dominate (the most frequent being the combinations of Slavic and Anglosaxon lexemes). The analysis of their structure revealed that the dominant are the multicomponent names. The semantics of the names insinuates professional orientation, geographical location, the advertisement message or an original name that is an attention grabber. The presence of special function of humor that affects the choice of names was additional contribution of the study., У раду је са лингвистичког аспекта анализиран један тип ергонима (имена фирми, предузећа, удружења и других привредних субјеката) у српском језику. Анализа је проведена на основу репрезентативног корпуса, који чини око 3000 имена фирми у Београду која у свом саставу имају префиксоид. Имена су анализирана са циљем да се утврде њихове структурне (творбене и синтаксичке) и лексичко-семантичке одлике, али и присуство словенских и несловенских елемената у њима. Посебан значај дат је испитивању социјалних и економских чинилаца који утичу на избор имена фирме.
Истраживање порекла имена фирми показало је да у грађи преовлађују несловенске или хибридне словенско-несловенске творенице (најчешће комбинације представљају словенске и англосаксонске лексеме). Семантика назива упућује на делатност, географску локацију, рекламну поруку или оригинални назив који привлачи пажњу.",
publisher = "Београд : Иститут за српски језик САНУ",
journal = "Наш језик",
title = "О једном типу ергонима у српском језику, Reflectionon one Type of Ergonims in the Serbian Language",
pages = "3-14",
volume = "43",
number = "1-2",
url = "https://hdl.handle.net/21.15107/rcub_dais_7558"
}
Ђуровић, С.,& Петковић, Ј.. (2012). О једном типу ергонима у српском језику. in Наш језик
Београд : Иститут за српски језик САНУ., 43(1-2), 3-14.
https://hdl.handle.net/21.15107/rcub_dais_7558
Ђуровић С, Петковић Ј. О једном типу ергонима у српском језику. in Наш језик. 2012;43(1-2):3-14.
https://hdl.handle.net/21.15107/rcub_dais_7558 .
Ђуровић, Сања, Петковић, Јелена, "О једном типу ергонима у српском језику" in Наш језик, 43, no. 1-2 (2012):3-14,
https://hdl.handle.net/21.15107/rcub_dais_7558 .

Димитрије Нешић : (1836-1904)

Петковић, Јелена; Јовановић, Бошко

(Београд : Српска академија наука и уметности, 1998)

TY  - CHAP
AU  - Петковић, Јелена
AU  - Јовановић, Бошко
PY  - 1998
UR  - https://dais.sanu.ac.rs/123456789/10877
AB  - Dimitrije Nešić is rightly regarded as one of the outstanding persons in 
Serbian educational practice, culture and science. Along with Josif Pančić
and Djura Daničić he belongs to the most prominent Serbs who have marked 
the spiritual rise and progress of Serbia in the second half of XIX century. 
For a number of years he was Rector of the Belgrade College, full member 
of the Serbian Learned Society, full member of the Serbian Royal Academy 
(its president from 1892 to 1895), corresponding member and president of 
State Council. 
He was born on October 8 (20) 1836, in Belgrade, where he completed 
his elementary and six-grade secondary school. In 1853 he enrolled 
Department for natural sciences and technical sciences at Lycaeum, and in 
1855 he got state scholarship and continued his studies at the Technical 
College in Vienna (1855-1858). Then, he proceed to the Polytechnical School 
at Karlsruhe. 
Following the completion of his studies in 1862, Dimitrije Nešić
returned to Belgrade where he was elected a professor of mathematics at the 
Lycaeum, which became the Belgrade College the next year. He was a 
professor at the Belgrade College until his retirement 1894. 
As he was educated in Belgrade and other progressive scientific and 
technical centers of Europe of that time, with fresh and broad intellectual 
and far-reaching concepts and views of the situation in natural sciences, 
Dimitrije Nešić knew and was able to evaluate and accept the new ideas. His 
great talent and enormous energy was aimed towards development of 
education in general, as well as to development of technical culture. He laid 
the foundations of contemporary university teaching of mathematics in 
Serbia. He was the author of the first textbooks in higher mathematics in 
Serbian language (three textbooks) and according to M. Milankovi6 " he 
considered it his primary task" . 
Being a pedagogue did not stop of involving himself in scientific work. 
He published eleven works in the Gazette of the Serbian Learned Society 
and the Voice of the Serbian Royal Academy, mainly referring to 
mathematical analysis. He was our first mathematician that considered 
complexity of boundary processes; getting rid of formality of its application. 
At the 70-es of the last century, he was appointed a member of state 
commission, the task of which was to study possibility of introducing metric 
measures in the Principality of Serbia. He was the author of the draft of Law 
on Metric Measures, which came into force in 1873, 17 months before the 
Convention du Metre was signed in Paris. His book "Metric Measures" was 
published in 1874. Dimitrije Nei was decorated with the Order of St. Sava 
of first and second class and the Order of White Eagles of fourth class. He 
was a person of good character, noble and open-hearted, good-
-manners, mild temper and highly honourable person. He died on April 26, 
1904, in Belgrade.
PB  - Београд : Српска академија наука и уметности
T2  - Живот и дело српских научника
T1  - Димитрије Нешић : (1836-1904)
SP  - 3
EP  - 31
UR  - https://hdl.handle.net/21.15107/rcub_dais_10877
ER  - 
@inbook{
author = "Петковић, Јелена and Јовановић, Бошко",
year = "1998",
abstract = "Dimitrije Nešić is rightly regarded as one of the outstanding persons in 
Serbian educational practice, culture and science. Along with Josif Pančić
and Djura Daničić he belongs to the most prominent Serbs who have marked 
the spiritual rise and progress of Serbia in the second half of XIX century. 
For a number of years he was Rector of the Belgrade College, full member 
of the Serbian Learned Society, full member of the Serbian Royal Academy 
(its president from 1892 to 1895), corresponding member and president of 
State Council. 
He was born on October 8 (20) 1836, in Belgrade, where he completed 
his elementary and six-grade secondary school. In 1853 he enrolled 
Department for natural sciences and technical sciences at Lycaeum, and in 
1855 he got state scholarship and continued his studies at the Technical 
College in Vienna (1855-1858). Then, he proceed to the Polytechnical School 
at Karlsruhe. 
Following the completion of his studies in 1862, Dimitrije Nešić
returned to Belgrade where he was elected a professor of mathematics at the 
Lycaeum, which became the Belgrade College the next year. He was a 
professor at the Belgrade College until his retirement 1894. 
As he was educated in Belgrade and other progressive scientific and 
technical centers of Europe of that time, with fresh and broad intellectual 
and far-reaching concepts and views of the situation in natural sciences, 
Dimitrije Nešić knew and was able to evaluate and accept the new ideas. His 
great talent and enormous energy was aimed towards development of 
education in general, as well as to development of technical culture. He laid 
the foundations of contemporary university teaching of mathematics in 
Serbia. He was the author of the first textbooks in higher mathematics in 
Serbian language (three textbooks) and according to M. Milankovi6 " he 
considered it his primary task" . 
Being a pedagogue did not stop of involving himself in scientific work. 
He published eleven works in the Gazette of the Serbian Learned Society 
and the Voice of the Serbian Royal Academy, mainly referring to 
mathematical analysis. He was our first mathematician that considered 
complexity of boundary processes; getting rid of formality of its application. 
At the 70-es of the last century, he was appointed a member of state 
commission, the task of which was to study possibility of introducing metric 
measures in the Principality of Serbia. He was the author of the draft of Law 
on Metric Measures, which came into force in 1873, 17 months before the 
Convention du Metre was signed in Paris. His book "Metric Measures" was 
published in 1874. Dimitrije Nei was decorated with the Order of St. Sava 
of first and second class and the Order of White Eagles of fourth class. He 
was a person of good character, noble and open-hearted, good-
-manners, mild temper and highly honourable person. He died on April 26, 
1904, in Belgrade.",
publisher = "Београд : Српска академија наука и уметности",
journal = "Живот и дело српских научника",
booktitle = "Димитрије Нешић : (1836-1904)",
pages = "3-31",
url = "https://hdl.handle.net/21.15107/rcub_dais_10877"
}
Петковић, Ј.,& Јовановић, Б.. (1998). Димитрије Нешић : (1836-1904). in Живот и дело српских научника
Београд : Српска академија наука и уметности., 3-31.
https://hdl.handle.net/21.15107/rcub_dais_10877
Петковић Ј, Јовановић Б. Димитрије Нешић : (1836-1904). in Живот и дело српских научника. 1998;:3-31.
https://hdl.handle.net/21.15107/rcub_dais_10877 .
Петковић, Јелена, Јовановић, Бошко, "Димитрије Нешић : (1836-1904)" in Живот и дело српских научника (1998):3-31,
https://hdl.handle.net/21.15107/rcub_dais_10877 .