It’s like an episode of Black Mirror: how the Internet became a capitalist hellscape
Kao epizoda Black mirror-a: kako je internet postao kapitalistička pustopaklina
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This paper represents a largely autoethnographic account of how the World
Wide Web has changed overthe last, roughly, ten years, from the perspective
of a digital native who also happens to be an anthropologist. It is a kind of
freeze frame of the current state of affairs online that aims to point out
how the revolutionary dream of Web 2.0 was hijacked for corporate profit
through the monetization of user data. It considers concerns about privacy
and surveillance as well as some of the bodily aspects of the relationship
between humans and technology, and ultimately offers some suggestions
for a way out of our current predicament.
Ovaj rad predstavlja mahom autoetnografski prikaz promena kroz koje je
World Wide Web prošao u poslednjih, ugrubo, deset godina, iz perspe-
ctive digitalne domorotkinje koja je igrom slučaja i antropološkinja. On je zamrznuti isečak trenutnog stanja stvari online koji za cilj ima da ukase
na to kako je revolucionarni san Web-a 2.0 kooptiran zarad korporativnog
profita kroz monetizaciju korisničkih podataka. U radu se razmatraju pro-
blem privatnosti i nadzora, kao i neki telesni aspekti odnosa između ljudi i
tehnologije. Na koncu, rad nudi neke predloge za izlazak iz situacije u kojoj
smo se našli.
Кључне речи:
internet / cyborgs / social networks / monetization of user data / internet / kiborzi / društvene mreže / monetizacija korisničkih podatakaИзвор:
Horizons of the future: anthropological and other scientific approaches / Хоризонти будућности: антрополошки и други научни приступи, 2023, 121-139Издавач:
- Novi Sad : Arhiv Vojvodine
- Београд : Етнографски институт САНУ / Belgrade : Institute of Ethnography SASA
Финансирање / пројекти:
- Министарство науке, технолошког развоја и иновација Републике Србије, институционално финансирање - 200173 (Етнографски институт САНУ, Београд) (RS-MESTD-inst-2020-200173)
Институција/група
Етнографски институт САНУ / Institute of Ethnography SASATY - CHAP AU - Žakula, Sonja PY - 2023 UR - https://dais.sanu.ac.rs/123456789/15584 AB - This paper represents a largely autoethnographic account of how the World Wide Web has changed overthe last, roughly, ten years, from the perspective of a digital native who also happens to be an anthropologist. It is a kind of freeze frame of the current state of affairs online that aims to point out how the revolutionary dream of Web 2.0 was hijacked for corporate profit through the monetization of user data. It considers concerns about privacy and surveillance as well as some of the bodily aspects of the relationship between humans and technology, and ultimately offers some suggestions for a way out of our current predicament. AB - Ovaj rad predstavlja mahom autoetnografski prikaz promena kroz koje je World Wide Web prošao u poslednjih, ugrubo, deset godina, iz perspe- ctive digitalne domorotkinje koja je igrom slučaja i antropološkinja. On je zamrznuti isečak trenutnog stanja stvari online koji za cilj ima da ukase na to kako je revolucionarni san Web-a 2.0 kooptiran zarad korporativnog profita kroz monetizaciju korisničkih podataka. U radu se razmatraju pro- blem privatnosti i nadzora, kao i neki telesni aspekti odnosa između ljudi i tehnologije. Na koncu, rad nudi neke predloge za izlazak iz situacije u kojoj smo se našli. PB - Novi Sad : Arhiv Vojvodine PB - Београд : Етнографски институт САНУ / Belgrade : Institute of Ethnography SASA T2 - Horizons of the future: anthropological and other scientific approaches / Хоризонти будућности: антрополошки и други научни приступи T1 - It’s like an episode of Black Mirror: how the Internet became a capitalist hellscape T1 - Kao epizoda Black mirror-a: kako je internet postao kapitalistička pustopaklina SP - 121 EP - 139 UR - https://hdl.handle.net/21.15107/rcub_dais_15584 ER -
@inbook{ author = "Žakula, Sonja", year = "2023", abstract = "This paper represents a largely autoethnographic account of how the World Wide Web has changed overthe last, roughly, ten years, from the perspective of a digital native who also happens to be an anthropologist. It is a kind of freeze frame of the current state of affairs online that aims to point out how the revolutionary dream of Web 2.0 was hijacked for corporate profit through the monetization of user data. It considers concerns about privacy and surveillance as well as some of the bodily aspects of the relationship between humans and technology, and ultimately offers some suggestions for a way out of our current predicament., Ovaj rad predstavlja mahom autoetnografski prikaz promena kroz koje je World Wide Web prošao u poslednjih, ugrubo, deset godina, iz perspe- ctive digitalne domorotkinje koja je igrom slučaja i antropološkinja. On je zamrznuti isečak trenutnog stanja stvari online koji za cilj ima da ukase na to kako je revolucionarni san Web-a 2.0 kooptiran zarad korporativnog profita kroz monetizaciju korisničkih podataka. U radu se razmatraju pro- blem privatnosti i nadzora, kao i neki telesni aspekti odnosa između ljudi i tehnologije. Na koncu, rad nudi neke predloge za izlazak iz situacije u kojoj smo se našli.", publisher = "Novi Sad : Arhiv Vojvodine, Београд : Етнографски институт САНУ / Belgrade : Institute of Ethnography SASA", journal = "Horizons of the future: anthropological and other scientific approaches / Хоризонти будућности: антрополошки и други научни приступи", booktitle = "It’s like an episode of Black Mirror: how the Internet became a capitalist hellscape, Kao epizoda Black mirror-a: kako je internet postao kapitalistička pustopaklina", pages = "121-139", url = "https://hdl.handle.net/21.15107/rcub_dais_15584" }
Žakula, S.. (2023). It’s like an episode of Black Mirror: how the Internet became a capitalist hellscape. in Horizons of the future: anthropological and other scientific approaches / Хоризонти будућности: антрополошки и други научни приступи Novi Sad : Arhiv Vojvodine., 121-139. https://hdl.handle.net/21.15107/rcub_dais_15584
Žakula S. It’s like an episode of Black Mirror: how the Internet became a capitalist hellscape. in Horizons of the future: anthropological and other scientific approaches / Хоризонти будућности: антрополошки и други научни приступи. 2023;:121-139. https://hdl.handle.net/21.15107/rcub_dais_15584 .
Žakula, Sonja, "It’s like an episode of Black Mirror: how the Internet became a capitalist hellscape" in Horizons of the future: anthropological and other scientific approaches / Хоризонти будућности: антрополошки и други научни приступи (2023):121-139, https://hdl.handle.net/21.15107/rcub_dais_15584 .