"Seks i grad", nekad i sad: prijem serije produženog trajanja kod generacije produžene mladosti
"Sex and the City", Then and Now: The Reception of a TV Series of Extended Duration by a Generation of Extended Youth
Abstract
Jedna od najpopularnijih televizijskih serija u 21. veku, Seks i grad, do danas ostvaruje značajan medijski i kulturni uticaj, što je vidljivo i preko proizvodnje tematskih filmova, te nastavka ove serije (I tek tako...) iz 2021. godine. U ovom radu se diskutuje dvodecenijski javni život ovog medijskog teksta, kao i prijem originalne serije i njenog nastavka u lokalnom kontekstu u Srbiji. Posebno se istražuje recepcija fenomena „Seks i grad“ među pripadnicima medijske generacije X u Srbiji, koliko je serija ostavila traga, te koja značenja i vrednosti se vezuju uz nju. Na osnovu diskusija s ispitanicima takođe se razmatra i prijem skorog nastavka ove serije („I tek tako...“), čime pokušava da se osvetli i pitanje eventualnog stvaranja i sadržaja generacijske semantike vezane za ovaj element televizijske kulture.
One of the most popular TV series of the 21st century, Sex and the City, continues to have a significant media and cultural impact to this day, as shown by the production of two films which are thematically a continuation of the series, and a 2021 sequel series (And Just Like That…). In terms of genre, this series could be defined as hybrid (postmodern); its postmodern characteristics are also apparent in its considerable intertextuality and spilling over into other segments of culture, while its recycling and new iterations have given it a new lease on life, so that Sex and the City could be termed a series of extended duration. This paper discusses the two decades long public life of this media text, as well as the reception of the original series and its sequel in the local Serbian context. Particular focus is placed on the reception of the Sex and the City phenomenon by members of the media generation X in Serbia, on how much of an imprint the series has made, and what meanings and... values are associated with it. The study was conducted with three focus groups, and the respondents can be characterized as members of a generation of extended youth, who originally watched the series in their late media formative period. Based on discussions with respondents, the reception of the recent sequel of this series (And Just Like That…) is also analyzed in order to shed light on the question of the possible creation and content of generational semantics relating to this element of TV culture. Twenty years after it first aired in Serbia, Sex and the City continues to be a highly recognizable product of television culture, and among local members of generation X there are numerous cultural references to the series, regardless of whether the viewers are fans or critics of the series. Among respondents there is a divergence in the perception both of the original series and of its sequel (most frequently related to the respondent’s sex), with almost universal agreement regarding the open and humorous character of the original media text, which, however, has not been recognized in the current sequel. It can be said that the original series continues to represent a significant segment of this media generation’s pop culture experience, while its latest iteration appears not to have added new elements to this experience among respondents.
Keywords:
Sex and the City / And Juste Like That / TV series / television culture / reception of series / Seks i grad / I tek tako / televizijske serije / televizijska kultura / recepcija serijeSource:
Etnoantropološki problemi / Issues in Ethnology and Anthropology, 2022, 17, 2, 435-454Publisher:
- Beograd : Univerzitet u Beogradu - Filozofski fakultet - Odeljenje za etnologiju i antropologiju
Funding / projects:
- Ministry of Science, Technological Development and Innovation of the Republic of Serbia, institutional funding - 200173 (Institute of Ethnography SASA, Belgrade) (RS-MESTD-inst-2020-200173)
DOI: 10.21301/eap.v17i2.1
Cobiss ID: 2992138
ISSN: 0353-1589 (print); 2334-8801 (online)
[ Google Scholar ]Institution/Community
Етнографски институт САНУ / Institute of Ethnography SASATY - JOUR AU - Radović, Srđan PY - 2022 UR - https://www.eap-iea.org/index.php/eap/article/view/1079 UR - https://dais.sanu.ac.rs/123456789/14313 AB - Jedna od najpopularnijih televizijskih serija u 21. veku, Seks i grad, do danas ostvaruje značajan medijski i kulturni uticaj, što je vidljivo i preko proizvodnje tematskih filmova, te nastavka ove serije (I tek tako...) iz 2021. godine. U ovom radu se diskutuje dvodecenijski javni život ovog medijskog teksta, kao i prijem originalne serije i njenog nastavka u lokalnom kontekstu u Srbiji. Posebno se istražuje recepcija fenomena „Seks i grad“ među pripadnicima medijske generacije X u Srbiji, koliko je serija ostavila traga, te koja značenja i vrednosti se vezuju uz nju. Na osnovu diskusija s ispitanicima takođe se razmatra i prijem skorog nastavka ove serije („I tek tako...“), čime pokušava da se osvetli i pitanje eventualnog stvaranja i sadržaja generacijske semantike vezane za ovaj element televizijske kulture. AB - One of the most popular TV series of the 21st century, Sex and the City, continues to have a significant media and cultural impact to this day, as shown by the production of two films which are thematically a continuation of the series, and a 2021 sequel series (And Just Like That…). In terms of genre, this series could be defined as hybrid (postmodern); its postmodern characteristics are also apparent in its considerable intertextuality and spilling over into other segments of culture, while its recycling and new iterations have given it a new lease on life, so that Sex and the City could be termed a series of extended duration. This paper discusses the two decades long public life of this media text, as well as the reception of the original series and its sequel in the local Serbian context. Particular focus is placed on the reception of the Sex and the City phenomenon by members of the media generation X in Serbia, on how much of an imprint the series has made, and what meanings and values are associated with it. The study was conducted with three focus groups, and the respondents can be characterized as members of a generation of extended youth, who originally watched the series in their late media formative period. Based on discussions with respondents, the reception of the recent sequel of this series (And Just Like That…) is also analyzed in order to shed light on the question of the possible creation and content of generational semantics relating to this element of TV culture. Twenty years after it first aired in Serbia, Sex and the City continues to be a highly recognizable product of television culture, and among local members of generation X there are numerous cultural references to the series, regardless of whether the viewers are fans or critics of the series. Among respondents there is a divergence in the perception both of the original series and of its sequel (most frequently related to the respondent’s sex), with almost universal agreement regarding the open and humorous character of the original media text, which, however, has not been recognized in the current sequel. It can be said that the original series continues to represent a significant segment of this media generation’s pop culture experience, while its latest iteration appears not to have added new elements to this experience among respondents. PB - Beograd : Univerzitet u Beogradu - Filozofski fakultet - Odeljenje za etnologiju i antropologiju T2 - Etnoantropološki problemi / Issues in Ethnology and Anthropology T1 - "Seks i grad", nekad i sad: prijem serije produženog trajanja kod generacije produžene mladosti T1 - "Sex and the City", Then and Now: The Reception of a TV Series of Extended Duration by a Generation of Extended Youth SP - 435 EP - 454 VL - 17 IS - 2 DO - 10.21301/eap.v17i2.1 UR - https://hdl.handle.net/21.15107/rcub_dais_14313 ER -
@article{ author = "Radović, Srđan", year = "2022", abstract = "Jedna od najpopularnijih televizijskih serija u 21. veku, Seks i grad, do danas ostvaruje značajan medijski i kulturni uticaj, što je vidljivo i preko proizvodnje tematskih filmova, te nastavka ove serije (I tek tako...) iz 2021. godine. U ovom radu se diskutuje dvodecenijski javni život ovog medijskog teksta, kao i prijem originalne serije i njenog nastavka u lokalnom kontekstu u Srbiji. Posebno se istražuje recepcija fenomena „Seks i grad“ među pripadnicima medijske generacije X u Srbiji, koliko je serija ostavila traga, te koja značenja i vrednosti se vezuju uz nju. Na osnovu diskusija s ispitanicima takođe se razmatra i prijem skorog nastavka ove serije („I tek tako...“), čime pokušava da se osvetli i pitanje eventualnog stvaranja i sadržaja generacijske semantike vezane za ovaj element televizijske kulture., One of the most popular TV series of the 21st century, Sex and the City, continues to have a significant media and cultural impact to this day, as shown by the production of two films which are thematically a continuation of the series, and a 2021 sequel series (And Just Like That…). In terms of genre, this series could be defined as hybrid (postmodern); its postmodern characteristics are also apparent in its considerable intertextuality and spilling over into other segments of culture, while its recycling and new iterations have given it a new lease on life, so that Sex and the City could be termed a series of extended duration. This paper discusses the two decades long public life of this media text, as well as the reception of the original series and its sequel in the local Serbian context. Particular focus is placed on the reception of the Sex and the City phenomenon by members of the media generation X in Serbia, on how much of an imprint the series has made, and what meanings and values are associated with it. The study was conducted with three focus groups, and the respondents can be characterized as members of a generation of extended youth, who originally watched the series in their late media formative period. Based on discussions with respondents, the reception of the recent sequel of this series (And Just Like That…) is also analyzed in order to shed light on the question of the possible creation and content of generational semantics relating to this element of TV culture. Twenty years after it first aired in Serbia, Sex and the City continues to be a highly recognizable product of television culture, and among local members of generation X there are numerous cultural references to the series, regardless of whether the viewers are fans or critics of the series. Among respondents there is a divergence in the perception both of the original series and of its sequel (most frequently related to the respondent’s sex), with almost universal agreement regarding the open and humorous character of the original media text, which, however, has not been recognized in the current sequel. It can be said that the original series continues to represent a significant segment of this media generation’s pop culture experience, while its latest iteration appears not to have added new elements to this experience among respondents.", publisher = "Beograd : Univerzitet u Beogradu - Filozofski fakultet - Odeljenje za etnologiju i antropologiju", journal = "Etnoantropološki problemi / Issues in Ethnology and Anthropology", title = ""Seks i grad", nekad i sad: prijem serije produženog trajanja kod generacije produžene mladosti, "Sex and the City", Then and Now: The Reception of a TV Series of Extended Duration by a Generation of Extended Youth", pages = "435-454", volume = "17", number = "2", doi = "10.21301/eap.v17i2.1", url = "https://hdl.handle.net/21.15107/rcub_dais_14313" }
Radović, S.. (2022). "Seks i grad", nekad i sad: prijem serije produženog trajanja kod generacije produžene mladosti. in Etnoantropološki problemi / Issues in Ethnology and Anthropology Beograd : Univerzitet u Beogradu - Filozofski fakultet - Odeljenje za etnologiju i antropologiju., 17(2), 435-454. https://doi.org/10.21301/eap.v17i2.1 https://hdl.handle.net/21.15107/rcub_dais_14313
Radović S. "Seks i grad", nekad i sad: prijem serije produženog trajanja kod generacije produžene mladosti. in Etnoantropološki problemi / Issues in Ethnology and Anthropology. 2022;17(2):435-454. doi:10.21301/eap.v17i2.1 https://hdl.handle.net/21.15107/rcub_dais_14313 .
Radović, Srđan, ""Seks i grad", nekad i sad: prijem serije produženog trajanja kod generacije produžene mladosti" in Etnoantropološki problemi / Issues in Ethnology and Anthropology, 17, no. 2 (2022):435-454, https://doi.org/10.21301/eap.v17i2.1 ., https://hdl.handle.net/21.15107/rcub_dais_14313 .