Show simple item record

dc.creatorVorkapić, Miloš
dc.creatorRadovanović, Filip
dc.creatorĆoćkalo, Dragan
dc.creatorĐorđević, D.
dc.date.accessioned2017-06-10T15:45:07Z
dc.date.issued2015
dc.identifier.issn1330-3651
dc.identifier.urihttp://dais.sanu.ac.rs/123456789/811
dc.description.abstractNew product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhibitions. The marketing activities associated with new product introduction were quite limited. These findings were compared with new product development practices in neighboring countries. Based on our findings we propose two measures to improve new product development in small manufacturing enterprises in Serbia: establish a closer cooperation with external knowledge centers (universities, research institutes, innovation centers) and set up innovation networks with complementary partners by actively using the open innovation concept.en
dc.formatapplication/pdf
dc.languageen
dc.relationinfo:eu-repo/grantAgreement/MESTD/Technological Development (TD or TR)/32008/RS//
dc.rightsopenAccess
dc.sourceTehnički vjesnik
dc.subjectidea sources
dc.subjectmicro and small enterprises
dc.subjectnew product development
dc.subjectopen innovation
dc.titleNPD in small manufacturing enterprises in Serbiaen
dc.typearticle
dc.rights.licenseARR
dcterms.abstractРадовановић, Филип; Воркапић, М.; Ђорђевић, Д.; Ћоћкало, Д.;
dc.citation.spage327
dc.citation.epage332
dc.citation.volume24
dc.citation.issue1
dc.identifier.wos000394519500040
dc.identifier.doi10.17559/TV-20150807185156
dc.identifier.scopus2-s2.0-85012112342
dc.description.otherThis is the peer reviewed version of the following article: Vorkapić, Miloš, Filip Radovanović, Dragan Ćoćkalo, and Dejan Đorđević. 2017. “NPD u malim proizvodnim poduzećima u Srbiji.” Tehnički vjesnik 24 (1): 327-332. [http://dx.doi.org/10.17559/TV-20150807185156]
dc.type.versionacceptedVersion
dc.identifier.fulltexthttp://dais.sanu.ac.rs/bitstream/id/21767/808.pdf


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record